Description: A basic principle of marketing suggests that using the preferred medium a consumer knows and trusts will have a direct impact on the way they make purchases and how one could—and should—sell to and interact with them.

Description: A discussion on a study that unveils significant findings among mass-market consumers and their attitudes about retirement.

Description: I’d like to start a movement to banish the term “life expectancy” from the retirement planning lexicon. It is one of the most abused and dangerously misunderstood concepts in retirement planning.

Description: The article is a aggregations of perspectives on whether an FSA should also pursue their MBA.

Description: Innovation has become a fashionable concept, but what does it really mean? Are the concepts of innovation and invention synonyms? Is innovation a good thing? If so, why so many oppose it? If we want to become innovators, what considerations should be kept in mind? Are there examples of innovative thought in the actuarial field? If so, can you think of some of them? If you want answers to these questions please read Jay Jaffe’s article, Becoming a More Effective Innovator. Innovation is a big idea in the business education, so much so that many MBA programs are including courses on the subject, so much so that, as we know, our Section is called Entrepreneurial & Innovation.

Description: Editor's column for the September 2016 issue of NewsDirect.

Description: I remember in my college years being forced to take marketing classes because the actuarial science major was attained through the business school at my university.

Description: The Marketing and Distribution (MaD) Section has made excellent progress on our Underserved Life Insurance Markets research project.

Description: At the SOA Health Meeting that was held in Atlanta June 15-17, the Marketing and Distribution Section sponsored a session on New Trends in Critical Illness Insurance.

Description: One of the most vibrant and fastest-growing insurance market niches worldwide is the market for high-face-amount universal life (UL) insurance products.